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Carwave Rent-a-Car Brand

Client

Carwave

Date

Apr, 2023 (3 years ago)

Industry

Travel & Tourism

Project type

Branding

Brand variations

Horizontal
Vertical
Icon

The brand pallete

Primary

#fdc80b

Secondary

#012c43
Concept Applications
/

Project description

We created the visual identity for Carwave, a bold and modern rent-a-car company based in Madeira Island. The logo reflects movement, structure, and direction, essential elements in the world of travel and vehicle rental. The geometric symbol brings together two dynamic shapes in navy blue and yellow, representing both reliability and energy.

The typography was custom-selected to complement the logo’s strong visual foundation, offering a balance between trustworthiness and approachability. Designed to work across both digital and physical formats, the logo embodies Carwave’s mission: to provide seamless, reliable and modern car rental experiences to both locals and tourists.

This brand identity sets Carwave apart in a competitive market, combining simplicity, clarity and a professional tone that supports long-term growth and recognition.

Project features

Brand Guidelines, Logo Design

Tools used in this project

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More works for Carwave

Carwave Rent-a-car Website

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