In 2021, at the height of the COVID-19 pandemic, we developed the logo and visual identity for Mask4Me, an online store offering certified disposable masks and accessories. The challenge was to create a brand that conveyed safety, trust, and positivity during a time of global uncertainty.
The logo features a minimalist mask icon enclosed within a circle, accompanied by the tagline “Dá mais cor à tua saúde” (“Add more color to your health”). The use of vibrant turquoise and soft beige tones reflects the brand’s mission to bring color and comfort to everyday protective wear.
This identity was designed to be instantly recognizable and adaptable across various platforms, from packaging to digital media. It successfully positioned Mask4Me as a reliable and stylish choice for personal protective masks in Portugal.
