Only Wash is a modern car wash service based at Funchal, Madeira Island, offering fast, eco-conscious and reliable cleaning for vehicles in one of the island’s busiest commercial areas. We were invited to create a brand identity that would be as fresh, clean and efficient as the service itself.
The logo features a stylised green car surrounded by blue bubbles, a simple, effective visual that immediately communicates cleanliness, motion, and sustainability. The colour palette merges green (eco-friendly and local) with blue(freshness and water), while the soft curves give the brand an approachable, customer-first feel.
Typography plays a key role: the bold contrast between “ONLY” and “WASH” highlights the brand’s name with clarity and balance. “Fórum Madeira” anchors the logo geographically, positioning the business as both accessible and locally rooted.
This identity was designed to feel light, direct, and instantly recognisable, perfect for signage, uniforms and digital platforms, all while delivering on the promise of a spotless experience.
