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Tukway Brand

Client

Tukway

Date

Aug, 2021 (5 years ago)

Industry

Travel & Tourism

Project type

Branding

Brand variations

Horizontal
Vertical

The brand pallete

Primary

#051a3d

Secondary

#0f71b8

Project description

For Tukway, Madeira Island’s pioneering tuk-tuk tour company, we crafted a logo that encapsulates the brand’s vibrant spirit and deep-rooted connection to local culture. The design features bold, geometric lettering in a clean, sans-serif typeface, ensuring clarity and modern appeal across various digital and physical platforms.

The colour palette draws inspiration from the traditional costumes of Bailinho da Madeira, incorporating vivid hues that reflect the island’s rich cultural heritage. This fusion of contemporary design with traditional elements creates a visual identity that is both distinctive and resonant with Tukway’s commitment to offering authentic and memorable experiences.

The result is a logo that not only stands out in the tourism sector but also tells a story celebrating Madeira’s traditions while positioning Tukway as a forward-thinking and culturally engaged brand.

Project features

Brand Guidelines, Logo Design

Tools used in this project

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More works for Tukway

Tukway Website

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